In his empassioned, final campaign, Efe made it clear, "Efe nah you!" before highlighting the hustle, tenacity and giving nature of everyday Nigerians. Like them, he is born of the hustle and it's probably why he endeared himself to so many. His millions of fans see themselves in him. They wanted for him what they wish for themselves. Now he's got 25 Million Naira in the bank and a brand new Kia Sorento but that's just the beginning of a tidal wave of opportunities headed his way.
Nigerian superstar, Ice Prince Zamani who performed on the show and visited the House is very keen to work with him!
He got a shout out on Arsenal TV from popular Arsenal fan, Kelechi!
He and Bisola completely shut down the airport when they arrived in Lagos and have to travel everywhere with bodyguards now!
Even before he won, the government in his homestate (Delta State) had already commended him for his "exemplary" behaviour.
26 Million votes were cast in the final week of Big Brother Naija (a new record) and 57% of those votes were for Efe!
So huge was the impact that some have jested that people are more engaged in BBNaija and Efe than the country's government elections.Â
Granted, you won't get 100 votes on WeChat for a presidential election (thank goodness).
Oh, and did we mention that "#BBNaija" became the number one trend IN THE WORLD after Efe was crowned the victor? He is also sitting pretty at 165 000 Instagram followers!
It's a testament to one of the things fans of the show love most - Anyone, no matter where they're from can succeed against all odds and get a shot at living their dreams. Efe's appeal trascends celebrity status. He's become a symbol of what is possible for those whom life has dealt a short hand.
Since leaving the House even he's realised this saying "I'm seeing now that I have to extend my brand beyond the music!" during our exclusive chat with him. As the lyrics of one of his many campaign songs goes, "Based on logistics, Efe dey rep the brothers!" and we can't wait to see more of what's in store for our winner!
Thank you to everyone who has been part of this amazing season of Big Brother Naija. Stay connected to DStv and GOtv for more entertainment from Africa Magic!
Thank you to all our sponsors: Payporte in association with Indomie, Mini Me Chin Chin, Legend Extra Stout and Heritage Bank.