And, in more good news, the 53 Extra broadcast will be simulcast on AfricaMagic Entertainment*, AfricaMagic, AfricaMagic Movies, AfricaMagic Movies 1 and AfricaMagic World/Magic World, ensuring that a wide range of DStv and GOtv audiences can tune in, regardless of what bouquet they subscribe to!
The highly anticipated AfricaMagic Viewers’ Choice Awards (AMVCAs), which are being held in association with MultiChoice and sponsored by Nigeria’s number 1 low sugar malt drink, Amstel Malta, will present awards to the best and brightest of the African film and television industry in March this year. The initiative was designed to recognize and reward African excellence and creativity, and in addition to having professionally judged categories, will also include some categories in which viewers’ themselves will vote for winners.
With the focus now on the key nominee announcement next week, AfricaMagic has confirmed that gorgeous 53 Extra leading ladies Eku Edewor and Dolapo Oni will be front and centre as the important nominees news is made public.
Joining them will be Jara hosts, the always suave Uti Nwachukwu (winner, Big Brother All Stars) and charismatic star Helen Paul, on whose Nollywood update show the awards were first launched in October 2012. Since that time entries for the prestigious awards, to be held at glittering ceremonies in Lagos, Nigeria on March 8 and 9, have flooded in.
Over 350 entries were received in total, a figure that M-Net's MD for Africa Biola Alabi finds extremely positive. “We had a clear idea of how many entries we could expect for such an awards initiative in Africa, based on other events of this nature. This is a specialist event that calls for entries from a very specific professional industry. As such we anticipated about 250 entries in total. So we’re pleased that we were able to exceed our expectations in year one.”
She continues, “The AfricaMagic team thanks everyone who entered. Whether you’re named a nominee or not, we’re very grateful for your participation. In doing so you’ve made an impressive statement that the African film and TV industry is making significant strides forward. Our thanks also go out to our judges who dedicated their time and expertise to finalizing the nominees list. And finally, crucially, we are absolutely delighted to welcome Nigerian Breweries onto the project as a key and vital sponsor whose invaluable support is deeply appreciated.”
MultiChoice Africa CEO, Mr. Nico Meyer has also endorsed this initiative as the best thing that has happened for the African TV entertainment and film industries. “As MultiChoice, we can only be proud to be associated with the AfricaMagic Viewers’ Choice Awards. The investment made by MultiChoice is a show of our commitment to the development of skills and talent in the continent. As such, these awards have become a natural inclusion to our social investment portfolio which includes education and media. For us, it is a way of giving back by providing a platform to nurture and showcase local talent”.
The judging panel for the AMVCAs will also be announced on www.africamagic.tv on Monday evening January 28. Led by head judge Femi Odugbemi, the panel convened in Johannesburg early in January to finalize the nominees for the awards.
The partnership between AMVCAs and Amstel Malta, according to Walter Drenth, Marketing Director NB Plc, is to reinforce the message of “Being the Best” by recognizing and celebrating exceptional, world-class talents.
For more information on the AfricaMagic Viewers’Choice Awards, visit www.africamagic.tv
*AfricaMagic Entertainment in SA will see the special edition of 53 Extra at 21:30 CAT on Channel 150.